Seller Agreement

The agreement between Look Who's Outdoors™ and marketplace Sellers — listing products, fees, fulfilment, and the rules for selling outdoor gear.

Last Updated: April 26, 2026
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At A Glance

You're the Merchant of Record

You run your own storefront and are responsible for your products. LWO is the marketplace platform.

Verify to Sell

Identity verification and an active Stripe Connect account are required to activate a storefront.

Simple Fees

10% commission plus Stripe's 2.9% + $0.30. No listing or monthly fees. Sales tax is handled by LWO.

Ship in 7 Days

Accurate listings, product safety, dispatch within 7 days, returns, and protecting buyer data are on you.

By Activating a Seller Account or Listing a Product, You Agree to This Agreement

This Seller Agreement supplements the Look Who's Outdoors™ Terms and Conditions. In the event of any conflict, this Agreement prevails with respect to Seller-specific matters.

All capitalized terms not defined here have the meanings ascribed in the Terms and Conditions.

Full Agreement

Click any section below to read the full details.

1

Parties And Purpose

This Seller Agreement ('Agreement') is entered into between Look Who's Outdoors LLC, a Texas limited liability company with registered offices at 110 N. Akard Street #1036, Dallas, TX 75201 ('LWO'), and the individual or entity registering as a Seller on the Look Who's Outdoors Platform ('Seller'). This Agreement governs the Seller's use of the Platform to create and operate a storefront, list Products for sale, and receive payments from Adventurers. In connection with such use, the Seller will receive certain personal information about Adventurers (including names, delivery addresses, and order details). The Seller's processing of such personal information is governed by Section 4A (Data Protection and Use of Adventurer Personal Information), which forms an integral part of this Agreement and includes the contractual restrictions required of contractors under California Civil Code § 1798.140(ag) and analogous state privacy laws.

2

Independent Contractor Status

The Seller is an independent contractor. Nothing in this Agreement or the relationship between LWO and the Seller shall be construed to create an employment, agency, partnership, joint venture, franchise, or reseller relationship. The Seller:

  • Has no authority to bind LWO in any contract, agreement, representation, or obligation;
  • Is solely responsible for all business decisions regarding its Products, pricing, inventory management, fulfilment, returns, and customer service;
  • Is solely responsible for all employment, payroll, tax, and regulatory obligations related to any personnel engaged by the Seller;
  • Is not entitled to any employee benefits, workers' compensation, unemployment insurance, or other employment-related protections from LWO.

The Seller acknowledges that LWO operates as a technology platform and marketplace facilitator only, and does not manufacture, stock, inspect, endorse, or guarantee any Product listed by any Seller.

3

Seller Eligibility And Verification

3.1 Eligibility Requirements

To register and remain active as a Seller, you must:

  • Be at least eighteen (18) years of age;
  • Have the legal capacity to enter into binding contracts under the laws of your jurisdiction;
  • Provide accurate, complete, and current account, identity, and business information;
  • Successfully complete LWO's identity verification process, including submission of a government-issued photo identification document and, where required, a selfie verification;
  • Successfully register and maintain a valid Stripe Connect account, which is a mandatory prerequisite for activating a Seller storefront.
3.2 Verification Limitations

LWO's verification process is limited to confirming basic identity information. Completion of verification does not constitute LWO's endorsement of the Seller, the Seller's Products, or the Seller's business practices. LWO does not verify business licences, product certifications, insurance coverage, or trade credentials.

4

Seller Storefront And Product Listings

4.1 Storefront Setup

Upon completing verification and Stripe Connect registration, the Seller may create a storefront on the Platform comprising a store name, logo, bio, product categories, and individual Product listings. The Seller is responsible for the accuracy and completeness of all storefront information.

4.2 Product Listing Requirements

By creating a Product listing, the Seller represents, warrants, and covenants that:

  • The Product is accurately described in all material respects, including condition (new or used, where applicable), specifications, materials, dimensions, and intended use;
  • All photographs are authentic representations of the actual Product being sold;
  • The Seller holds good and marketable title to the Product and has the right to sell it free from any lien, encumbrance, or third-party claim;
  • The Product complies with all applicable federal and state product safety laws and regulations, including those administered by the Consumer Product Safety Commission ('CPSC') and the Federal Trade Commission ('FTC');
  • The Product does not infringe any third-party Intellectual Property Rights, including patents, trademarks, copyrights, or trade dress;
  • The Product is not on LWO's Prohibited Products List (Section 5 below);
  • All advertised prices are accurate and inclusive of all mandatory charges other than applicable taxes and shipping.
4.3 Pricing

The Seller sets the price for each Product listing in United States Dollars (USD). LWO does not regulate product pricing, except that the Seller may not engage in deceptive pricing practices, including false strikethrough pricing, artificially inflated original prices, or misleading promotional claims. The Seller is responsible for ensuring pricing complies with all applicable consumer protection laws, including FTC regulations on pricing disclosures.

4A

Data Protection And Use Of Adventurer Personal Information

4A.1 Definitions

For purposes of this Section 4A: (a) 'Adventurer PI' means any personal information about an Adventurer that the Seller receives, accesses, or processes in connection with this Agreement; (b) 'Applicable Privacy Laws' means the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, the Texas Data Privacy and Security Act, the Oregon Consumer Privacy Act, the Florida Digital Bill of Rights (where applicable), the Children's Online Privacy Protection Act, and any other comparable U.S. state privacy law applicable to the Seller's processing of Adventurer PI; (c) terms not defined have the meanings in the Applicable Privacy Laws.

4A.2 LWO Disclosure as Service-Provider/Contractor Disclosure

LWO discloses Adventurer PI to the Seller solely as a 'service provider' or 'contractor' (Cal. Civ. Code § 1798.140(ag), (ai)) or analogous role under each Applicable Privacy Law, for the limited business purpose of fulfilling the Adventurer's order, providing customer service for that order, and processing returns or warranty claims (the 'Permitted Purpose').

4A.3 Restrictions on Seller's Use of Adventurer PI

The Seller shall not, and shall not permit any subcontractor or agent to: (a) Sell or share Adventurer PI for monetary or other valuable consideration, or for cross-context behavioral advertising or targeted advertising; (b) Retain, use, or disclose Adventurer PI for any purpose other than the Permitted Purpose, including for any commercial purpose other than the Permitted Purpose, or outside the direct business relationship between the Seller and LWO; (c) Combine Adventurer PI with personal information from other sources, except as expressly permitted by Cal. Civ. Code § 1798.140(ag)(1)(D) or analogous provisions; (d) Use Adventurer PI to market the Seller's own goods or services to Adventurers without the Adventurer's separate, opt-in consent obtained directly by the Seller (and the Seller is solely responsible for compliance with the CAN-SPAM Act, the Telephone Consumer Protection Act, and applicable state opt-in requirements); (e) Disclose Adventurer PI to any third party except: (i) LWO; (ii) the Adventurer; (iii) shipping carriers or other subcontractors as necessary to fulfill the order, bound by written agreements with the same restrictions; or (iv) as required by law (with prompt notice to LWO unless prohibited); or (f) Process Adventurer PI in any manner that would cause LWO to be in violation of any Applicable Privacy Law or the LWO Privacy Policy.

4A.4 Affirmative Obligations

The Seller shall: (a) Comply with all Applicable Privacy Laws in its processing of Adventurer PI; (b) Implement and maintain reasonable administrative, technical, and physical safeguards to protect Adventurer PI; (c) Notify LWO at [email protected] without undue delay and in any event within seventy-two (72) hours of becoming aware of any actual or reasonably suspected Security Incident involving Adventurer PI; (d) Assist LWO in responding to consumer privacy requests (access, delete, correct, port, opt-out, limit-SPI), in conducting data protection impact assessments, and in demonstrating compliance with Applicable Privacy Laws; (e) Upon termination of this Agreement, the conclusion of the Permitted Purpose (typically 30 days after the relevant Buyer Confirmation Period), or LWO's request, return or securely destroy all Adventurer PI in the Seller's possession, except to the extent retention is required by Applicable Law (e.g., tax records, warranty obligations); (f) Permit LWO, upon reasonable advance notice, to take reasonable and appropriate steps to ensure that the Seller is using Adventurer PI in a manner consistent with this Section 4A and Applicable Privacy Laws.

4A.5 Seller's Certification

The Seller hereby certifies that it understands the restrictions in this Section 4A and the requirements of Applicable Privacy Laws and will comply with them. This certification is made for purposes of California Civil Code § 1798.140(ag)(1)(F).

4A.6 EU/EEA/UK Data

The Seller acknowledges that LWO does not target or knowingly accept Adventurers from the EEA, UK, or Switzerland. If the Seller learns that any Adventurer is located in any such jurisdiction, the Seller shall immediately notify LWO and shall not further process such Adventurer's personal information until LWO provides instructions. The Seller shall not transfer Adventurer PI outside the United States except as expressly permitted in writing by LWO.

4A.7 GDPR Defensive Provisions (Article 28)

To the extent the GDPR or UK GDPR applies to any processing under this Agreement, LWO is the controller and the Seller is the processor, and the obligations set forth in Articles 28(3)(a)–(h) are incorporated by reference. International transfers from the EEA/UK shall comply with Articles 44–49, including via approved Standard Contractual Clauses where required.

5

Prohibited And Restricted Products

5.1 Prohibited Products

The following categories of Products are strictly prohibited on the Platform and may not be listed under any circumstances:

  • Firearms, ammunition, firearm components, and any item designed to circumvent firearms regulations (including ghost gun kits, suppressors, and conversion devices);
  • Knives, blades, swords, or weapons of any description, including self-defense items not permitted under applicable law;
  • Hazardous materials, toxic chemicals, explosives, pyrotechnics, or highly flammable substances;
  • Counterfeit, replica, stolen, or infringing goods;
  • Used or previously deployed life-safety equipment, including but not limited to: climbing ropes, harnesses, carabiners, helmets (after impact), avalanche airbags, and personal flotation devices (PFDs) that do not meet current safety standards;
  • Controlled substances, prescription medications, or any items whose sale requires a licence or permit not held by the Seller;
  • Products whose sale, shipment, or possession is prohibited or restricted under applicable federal, state, or local law;
  • Products marketed for use in illegal activities;
  • Any item that LWO, in its sole discretion, determines to be inappropriate for the Platform or harmful to users or the community.
  • Products subject to consumer product recalls (CPSC, FDA, NHTSA, USDA) until the recall has been resolved by the manufacturer;
  • Cosmetics, dietary supplements, or personal-care products that are not registered or compliant with FDA labeling requirements (21 C.F.R. Parts 700–740);
  • Products that contain or are made from regulated wildlife or endangered species (CITES, Endangered Species Act);
  • Children's products that have not been third-party tested in accordance with the Consumer Product Safety Improvement Act (15 U.S.C. § 2063), including any products targeted at users under 12;
5.2 Restricted Products

LWO may designate certain Products as 'Restricted' and subject them to additional documentation requirements, enhanced review, quantity limits, or other conditions prior to listing approval. The Seller is responsible for monitoring and complying with any restrictions applicable to its Products. LWO reserves the right to remove any Restricted Product listing at its sole discretion.

5.3 INFORM Consumers Act Disclosures

As a 'high-volume third-party seller' under the Integrity, Notification, and Fairness in Online Retail Marketplaces (INFORM) Consumers Act, 15 U.S.C. § 45f, the Seller shall, where the Seller has conducted 200 or more discrete sales transactions resulting in $5,000 or more in gross revenues during a continuous twelve-month period, provide LWO with: (a) the Seller's bank account information; (b) the Seller's contact information (or, if the Seller is a business entity, the contact information of an individual representative); (c) the Seller's tax identification number; and (d) a working email address and phone number. The Seller shall verify and update this information at least annually. Failure to provide the required information will result in suspension of the Seller's account. LWO will display the Seller's name, business address, and contact information on the Seller's storefront and on each high-volume Seller's product detail pages, as required by the INFORM Consumers Act.

6

Payments, Commission, And Payouts

6.1 Merchant of Record

The Seller is the merchant of record for all product sales conducted through the Platform with respect to product liability, consumer protection obligations, and fulfilment responsibilities. The Seller is responsible for compliance with payment card industry (PCI) standards as facilitated by Stripe. Notwithstanding the foregoing, LWO assumes sole responsibility for the collection and remittance of Texas sales tax on all taxable transactions processed through the Platform. The Seller is not responsible for collecting or remitting Texas sales tax on Platform transactions.

6.2 LWO Commission

LWO charges a platform commission of ten percent (10%) on each completed product sale processed through the Platform. This commission is deducted from the Seller's gross sale amount prior to payout. In addition, Stripe's standard processing fee of 2.9% + $0.30 per transaction is deducted prior to payout. There are no listing fees or monthly subscription fees; LWO earns commission only on completed sales. The commission rate is displayed within the Seller's dashboard and is subject to change with reasonable advance notice. The Seller's continued use of the Platform following notice of a commission change constitutes acceptance of the revised rate.

6.3 Buyer Confirmation Period and Payout Breakdown

Following delivery confirmation by the Adventurer, a Buyer Confirmation Period applies, the duration of which is specified in LWO's Refund Policy. Funds are held by Stripe pending expiry of the Buyer Confirmation Period or resolution of any dispute. Upon expiry without a dispute, or resolution in the Seller's favour, the Seller's net payout is calculated as follows: gross sale price, less the 10% LWO platform commission, less the Stripe processing fee of 2.9% + $0.30, less any applicable withholdings for disputes or chargebacks. Sales tax collected at checkout by LWO is excluded entirely from the Seller's payout — it is remitted directly to the Texas Comptroller and does not pass through the Seller's account.

6.4 Stripe Connect and Fees

All payments are processed via Stripe Connect. By registering as a Seller, you agree to Stripe's Terms of Service. Stripe's standard processing fee of 2.9% + $0.30 per transaction is borne by the Seller and deducted from each transaction prior to payout. The Seller's net payout is therefore: gross sale price, less 10% LWO commission, less 2.9% + $0.30 Stripe fee. LWO is not responsible for Stripe payout delays, technical errors, or Stripe's compliance requirements.

6.5 Sales Tax — LWO Responsibility

LWO is solely responsible for collecting and remitting Texas sales tax on all taxable product sales, rentals, and taxable services processed through the Platform. Sales tax is calculated at the applicable Texas rate of approximately 8.25% and is collected from the Adventurer as a separate line item at checkout. The Seller is not responsible for collecting, remitting, or reporting Texas sales tax on transactions processed through the Platform. As a marketplace facilitator under South Dakota v. Wayfair, Inc., 138 S. Ct. 2080 (2018), and analogous state marketplace facilitator laws, LWO will collect and remit applicable sales taxes in additional states where the Platform meets the relevant economic-nexus threshold and the state has imposed a marketplace facilitator obligation on platforms such as LWO.

The Seller remains solely responsible for: (a) their own federal and state income tax obligations on earnings received via the Platform; (b) any taxes arising from business activities conducted outside the Platform; and (c) any payroll, employment, or self-employment taxes related to the Seller's business operations. LWO recommends that Sellers consult an independent tax adviser regarding their personal income tax obligations.

6.6 Tax Information Reporting (Form 1099-K)

Pursuant to Internal Revenue Code § 6050W, as amended by the American Rescue Plan Act of 2021 and as implemented by the IRS, Stripe (as Third-Party Settlement Organization) or LWO will issue a Form 1099-K reporting the gross amount of payments processed for the Seller where the Seller's gross payment volume exceeds the applicable IRS threshold (currently transitioning to $5,000 for tax year 2024, $2,500 for tax year 2025, and $600 for tax year 2026 and thereafter, subject to further IRS guidance). The Seller is responsible for providing accurate taxpayer identification information (Form W-9) and for reporting all income on its applicable tax returns. LWO is not responsible for the Seller's income tax compliance and recommends that Sellers consult an independent tax adviser.

7

Fulfilment, Shipping, And Returns

7.1 Dispatch Obligation

The Seller is solely responsible for the timely packaging, labelling, and dispatch of all Products sold through the Platform. The Seller must dispatch each order within seven (7) calendar days of the order date. Failure to dispatch within seven (7) days entitles the Adventurer to raise a non-shipment dispute. Repeated dispatch failures may result in account penalties or termination.

7.2 Shipping Integration

The Platform currently integrates with USPS for shipping label generation and order tracking; additional carriers may be supported in future. Shipping fees are calculated dynamically at checkout based on the delivery distance and the selected shipment carrier, and are displayed to the Adventurer as a separate line item before payment is confirmed. The Seller is responsible for selecting appropriate shipping methods, ensuring adequate packaging, and obtaining required insurance for high-value shipments. International shipping is prohibited at this time.

7.3 Returns and Return Shipping

Sellers must establish and disclose a clear return policy at the time of Product listing, subject to the following minimum requirements:

  • The return policy must state: (a) the conditions under which returns are accepted; (b) the return window; and (c) whether return shipping costs are borne by the buyer or the Seller.
  • In the case of a Seller error (incorrect item dispatched, materially defective product, or product not as described), the Seller shall bear return shipping costs.
  • In the case of a buyer-initiated return where the product conforms to its description, responsibility for return shipping costs is as stated in the Seller's posted return policy.

LWO reserves the right to require the Seller to accept a return and issue a refund in any case where LWO determines, in its sole judgment, that the Seller's conduct has harmed the buyer or the Platform's integrity.

7.4 Product Condition and Quality

All Products listed on the Platform must comply with applicable product safety standards and must be fit for purpose as described. The Seller is solely responsible for:

  • Ensuring product safety compliance, including compliance with CPSC regulations and applicable ASTM or other industry safety standards;
  • Maintaining adequate product liability insurance (strongly recommended);
  • Responding to and resolving product liability claims raised by Adventurers;
  • Notifying LWO at [email protected] without delay (and in any event within twenty-four (24) hours) if a Product is subject to a recall, safety warning, or potential safety defect, and providing all reasonably requested information to enable LWO to take action; cooperating fully in any required notice to purchasers; and complying with any reporting obligation under Section 15(b) of the Consumer Product Safety Act (15 U.S.C. § 2064(b)) and CPSC regulations at 16 C.F.R. Part 1115.
8

Disputes, Refunds, And Chargebacks

8.1 Dispute Process

Adventurers who receive a Product that is defective, not as described, or not received may initiate a dispute through the Platform within the applicable dispute window. LWO will notify the Seller of the dispute and provide an opportunity for the Seller to respond with supporting evidence within a specified timeframe. LWO acts as a neutral facilitator and will make a final determination, which may include:

  • Full Refund Without Shipping: full refund of the Product purchase price, without requiring return of the item;
  • Full Refund With Shipping: full refund of the Product purchase price, contingent on the Adventurer returning the item to the Seller;
  • Partial Refund: a partial refund agreed between the parties or determined by LWO;
  • Dispute Dismissed: where the Seller's evidence establishes that the Product conformed to its description and was delivered as expected.
8.2 Penalty Review

Where a Seller accumulates three (3) or more validated disputes within any rolling twelve (12)-month period, LWO will initiate a penalty review. The outcome may include, at LWO's sole discretion: a written warning; mandatory security deposit; account restrictions; temporary suspension; or permanent termination. LWO's determination is final.

8.3 Chargebacks

The Seller bears sole responsibility for all chargeback costs, Stripe dispute fees, and associated losses arising from disputed transactions. LWO may withhold funds from any pending Seller payouts to cover the amount of any chargeback pending resolution. The Seller agrees to cooperate fully with LWO and Stripe in responding to chargebacks and to provide all required documentation promptly.

8.4 Refund Processing

Approved refunds are processed via Stripe to the Adventurer's original payment method. Stripe processing fees on the original transaction are non-refundable and are borne by the Seller. LWO may deduct the amount of any approved refund from funds otherwise owed to the Seller.

Have Questions?

We're here to help Sellers.

Seller Support[email protected]

For storefront, orders, and payout support.

Safety & Recalls[email protected]

Report recalls, safety warnings, or defects.

Privacy & Data[email protected]

Data requests and Security Incident notices.