Look Who’s Outdoors > Advertising Policy
This policy provides support with what type of content Ads that are acceptable.
Advertisers are responsible for the content of their ads. In addition, all Ads will undergo
a review process from our team to ensure it comply with our Advertising Policy.
The rules and guidelines in this policy are not exhaustive and L.W.O reserves the right
to amend, update, and change the contents of the policy at will and without notice.
Community Standards
Ads on Look Who’s Outdoors are reviewed by our internal teams to ensure its in
compliance with the entirety of our policy. The policy remains enforced from the
effective date June 10, 2022 unless noted otherwise. Violation and abuse of L.W.O
advertising platform may result in the restriction/removal and/or suspension of your
accounts.
Discriminatory Practices
L.W.O seeks to ignite opportunity by striving to provide a safe, reliable, and high-quality
service options to everyone. We therefore prohibit Ads that discriminate against user
based on race, religion, national origin, disability, sexual orientation, sex, marital status,
gender identity, age, or any other characteristics protected under applicable law.
Inflammatory Content
L.W.O prohibits advertisements that are deceptive, untrue, or misleading to the physical
safety, health, or survival of others as outlined in our Discriminatory Policy. Advertisers
must ensure the content of their ad is verifiable and truthful and does not promote
violent or dehumanizing speech, statement of inferiority, or contempt or disgust based
on protected characteristics or Immigration status.
Examples of deceptive, untrue, or misleading advertising:
Irresponsible use of the word “free”
Not disclosing the terms and conditions for collecting personal information and
data
Making exaggerated claims without proof or evidence by a reasonable basis
Using overly provocative or sensational content
Misleading or deceptive use of data
Promotion of malicious software
Unverifiable claims or statements
False information passed off as fact or truth
Withholding information on pricing, terms, or expenses
Political Content
We define political content as content that references a candidate, political party,
elected or appointed government official, election, referendum, ballot measure,
legislation, regulation, directive, or judicial outcome.
We prohibit the promotion of political content. We have made this decision based on our
belief that political message reach should be earned, not bought.
Ads that contain references to political content, including appeals for votes, solicitations
of financial support, and advocacy for or against any of the above-listed types of political
content, are prohibited under this policy.
We also do not allow ads of any type by candidates, political parties, or elected or
appointed government officials.
Illegal Products or Services
We prohibit Ads that constitute, facilitate, or promote illegal products, services or
activities. Such Ads targeted to minors must not promote products, services, or content
that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue
pressure on the age groups targeted.
Unsafe Substances
We prohibit Ads that promote the sale or use of illicit or recreational drugs, or other
unsafe substances, products or supplements.
Explicit Adult Content
We prohibit the promotion of adult sexual content. Ads promoting sexual and
reproductive health products or services, such as, Pornography, Escort services and
prostitution, Full and partial nudity, Penis enlargement products & services and breast
enhancement services,
Modeled clothing that is sexual in nature, dating sites which focus on facilitating sexual
encounters or infidelity, dating sites in which money, goods or services are exchanged
in return for a date, and Sex toys.
Weapons & Ammunition
We ensure that products or services advertise on our platform should not pose risk of
violence or bodily harm.
Ads must not promote the sale or use of weapons, ammunition, or explosives. This
includes Explosive materials, fireworks, or explosives of any kind, Weapons and guns
including accessories, ammunition, and safety parts, Knives, bow and arrows,
crossbows, brass knuckles, swords, spears, and Gun ranges, gun shops, and gun
shows.
Tobacco Related Products
Products and services advertised on our platform, regardless of their legality, should not
have the potential to sicken, injure, or be addictive in a way that can adversely impact
our community members.
We prohibit ads promoting the use, sale, manufacturing, and branding of tobacco,
tobacco alternatives, and other tobacco-related products and services. Examples of
Prohibited Tobacco and Related Products and Services
Tobacco products e.g. cigarettes, cigars, snus, chewing tobacco, flavored
tobacco
Alternative tobacco products and tobacco substitutes e.g. electronic cigarettes,
vaporizers, hookahs
All related and associated products e.g. rolling papers, vape dispensers
Tobacco manufacturers
Events and research sponsored by tobacco manufacturers
Smoking cessation programs and products
***Advertising Rejection Clause***