At A Glance
A quick overview of our DMCA takedown and counter-notice procedures.
Copyright owners submit a written notice to our designated DMCA agent.
Valid notices are actioned within 24 hours during business hours.
Uploaders may dispute removal via a formal counter-notice procedure.
Repeat infringers face permanent account termination on the third notice.
We Respect Intellectual Property
LWO has adopted and implemented a DMCA policy for the expeditious removal of, or disabling access to, content that infringes the copyrights of third parties. Submit valid notices to [email protected] — only notices submitted to the designated agent will be processed under this Policy.
DMCA Policy Details
Full details on our copyright notice, takedown, and counter-notice procedures.
Introduction and Scope
Look Who's Outdoors LLC ('LWO') respects the intellectual property rights of others and expects all users of the Look Who's Outdoors Platform ('Platform') to do the same. In accordance with the Digital Millennium Copyright Act of 1998 ('DMCA'), 17 U.S.C. § 512, LWO has adopted and implemented a policy for the expeditious removal of, or disabling of access to, content that infringes the copyrights of third parties.
This Policy applies to all user-generated content on the Platform, including:
- Event listings and associated images or descriptions
- Product photographs and descriptions
- Profile images and bios
- User reviews and comments
- Any other content submitted, uploaded, or transmitted by users
Designated Copyright Agent
LWO has designated a Copyright Agent to receive notifications of claimed copyright infringement in accordance with 17 U.S.C. § 512(c)(2). Copyright infringement notifications must be submitted to:
| Agent Details | Information |
|---|---|
| Name / Title | Look Who's Outdoors Legal Team (Designated DMCA Agent) |
| [email protected] | |
| Physical Address | 110 N. Akard Street #1036, Dallas, TX 75201, United States |
| Copyright Office | Registered with the U.S. Copyright Office DMCA Designated Agent Directory at copyright.gov/dmca-directory as required by 17 U.S.C. § 512(c)(2) |
Important: Only valid DMCA takedown notices submitted to the designated agent at [email protected] will be processed under this Policy. Requests submitted through other channels may not receive a timely response.
Submitting a DMCA Takedown Notice
If you believe that content on the Platform infringes your copyright, you may submit a written DMCA takedown notice to the designated agent. To be valid under the DMCA, your notice must include ALL of the following:
- A physical or electronic signature of the copyright owner or a person authorized to act on their behalf
- Identification of the copyrighted work(s) claimed to have been infringed (or a representative list if multiple works on the same site are covered)
- Identification of the infringing material with sufficient information to allow LWO to locate it on the Platform (e.g., URL, page title, or description)
- Your contact information — name, address, telephone number, and email address
- A statement of good faith belief that use of the material is not authorized by the copyright owner, its agent, or the law
- A statement made under penalty of perjury that the information in the notification is accurate and you are authorized to act on behalf of the copyright owner
Submitting a false or materially inaccurate DMCA notice may expose you to liability under 17 U.S.C. § 512(f), including payment of LWO's attorneys' fees and damages. Notices missing required elements may be disregarded.
3.1 Good-Faith Consideration of Fair Use
Pursuant to 17 U.S.C. § 512(c)(3)(A)(v) and Lenz v. Universal Music Corp., 815 F.3d 1145 (9th Cir. 2016), a complaining party must form a subjective good-faith belief — prior to issuing a DMCA notice — that the challenged use is not authorized by the copyright owner, its agent, or the law, including the doctrine of fair use codified at 17 U.S.C. § 107. LWO may decline to act on a notice that, on its face, fails to reflect any consideration of fair use or other lawful use defense.
LWO's Response to Valid Takedown Notices
Upon receipt of a valid DMCA takedown notice, LWO will:
- Promptly remove or disable access to the allegedly infringing content — within twenty-four (24) hours of receipt of a facially valid notice during normal business hours, or by the end of the next business day if received outside normal business hours
- Notify the Uploader that the content has been removed or disabled in response to a copyright complaint
- Provide counter-notice information to the Uploader (see Section 5 below)
LWO reserves the right to forward the takedown notice (including the complaining party's contact information) to the Uploader in connection with this notification.
Counter-Notice Procedure
If you are an Uploader and you believe that content you submitted was removed or disabled as a result of a mistake or misidentification, you may submit a written counter-notice to the designated agent. To be valid under the DMCA, your counter-notice must include ALL of the following:
- Your physical or electronic signature
- Identification of the material that has been removed or disabled and the location at which it appeared before removal
- A statement under penalty of perjury that you have a good faith belief that the material was removed or disabled as a result of a mistake or misidentification
- Your name, address, and telephone number
- A statement that you consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or the Western District of Texas if your address is outside the United States), and that you will accept service of process from the person who submitted the original DMCA notice or their agent
If LWO receives a valid counter-notice, it will notify the original complaining party and, absent a court order restraining the re-posting of the material, restore or re-enable access to the disputed content within ten (10) to fourteen (14) business days of receipt of the counter-notice.
5.1 Counter-Notice Assistance
A free counter-notice template is available from the Electronic Frontier Foundation at eff.org. Submission of a counter-notice constitutes a sworn statement under penalty of perjury and may expose the Uploader to liability under 17 U.S.C. § 512(f) if knowingly false. Uploaders are encouraged to consult with an attorney before submitting a counter-notice.
Repeat Infringer Policy
LWO has adopted a repeat infringer policy in accordance with the requirements of 17 U.S.C. § 512(i):
First Validated Notice — The infringing content is removed and the user is issued a formal warning.
Second Validated Notice — The infringing content is removed and the user receives a second and final warning.
Third Validated Notice — LWO will permanently terminate the user's account and disable all associated content, without prior notice and without refund of any amounts paid.
A 'validated notice' means a DMCA notice that has not been successfully challenged by way of a valid counter-notice and has not been withdrawn by the complaining party. LWO reserves the right to terminate accounts immediately in cases of clear and wilful copyright infringement, regardless of the number of prior notices.
Content Moderation — Beyond Copyright
In addition to copyright claims, LWO will remove or disable access to content that:
- Constitutes hate speech, harassment, bullying, or content that promotes violence or discrimination on any basis
- Depicts or promotes illegal activities or the sale of prohibited items
- Is sexually explicit, obscene, or exploitative of minors — apparent child sexual abuse material (CSAM) will be reported to the National Center for Missing & Exploited Children's CyberTipline (report.cybertip.org) as required by 18 U.S.C. § 2258A, and the Uploader's account will be permanently terminated
- Contains misleading or fraudulent descriptions of events, products, or services
- Promotes or facilitates terrorism, extremism, or mass violence
- Violates any other provision of the LWO Terms and Conditions or Community Guidelines
Content moderation is primarily reactive, based on reports from users through the in-app reporting mechanism or by contacting [email protected]. LWO conducts limited proactive monitoring of the Platform.
7.1 EU/EEA/UK Users (Defensive)
LWO does not target or knowingly accept users from the European Economic Area or the United Kingdom. To the extent the EU Digital Services Act (Regulation (EU) 2022/2065) or the UK Online Safety Act 2023 would apply to any access to the Platform from those jurisdictions, the procedures set forth in this Policy provide a substantively equivalent notice-and-action mechanism.
7.2 State-Law Content Moderation Notice
LWO's content-moderation decisions are protected as the editorial discretion of an interactive computer service provider under Section 230 of the Communications Decency Act, 47 U.S.C. § 230(c). The constitutionality and applicability of state laws purporting to limit such editorial discretion (including Texas HB 20 and Florida SB 7072) remains in flux following Moody v. NetChoice, LLC, 603 U.S. ___ (2024). LWO reserves all rights to enforce its content policies and to challenge the applicability of any such law.
Trust and Safety Contact
For non-copyright reports including safety concerns, harassment, fraudulent listings, or prohibited content, please contact:
| Contact | Details |
|---|---|
| Safety and Trust | [email protected] |
| DMCA Notices | [email protected] |
| General Support | [email protected] |
Transparency Reporting
LWO will publish a transparency report at least annually summarising:
- Number of DMCA takedown notices received and acted upon
- Number of valid counter-notices received
- Number of accounts terminated under the repeat-infringer policy
- Number of CSAM reports submitted to the NCMEC CyberTipline
- Any other content-moderation metrics LWO determines to be relevant
The first transparency report will be published within twelve (12) months of the Last Updated date of this Policy.
Disclaimer
LWO's processing of DMCA notices and counter-notices does not constitute a legal determination as to whether the content at issue is or is not infringing. LWO's removal of or refusal to remove content in response to a notice does not waive or affect any claim or defence that LWO or any user may have in any subsequent legal proceeding. Without limitation, LWO reserves all defences available under 17 U.S.C. § 512, 47 U.S.C. § 230, and the First Amendment to the United States Constitution.
Get in Touch
Use the right channel for your specific inquiry.
For copyright infringement takedown notices and counter-notices.
For harassment, CSAM, fraud, or safety reports.
For general platform support inquiries.