At A Glance
Account details you provide, data collected automatically, and verification info — only what we need.
To run the Platform, process payments via Stripe, keep you safe, and improve features.
LWO does not sell your personal information for money. Limited sharing is explained in full.
Access, correct, delete, and opt out — with extra rights for California and many states.
Your Privacy Matters
Look Who's Outdoors LLC is committed to protecting your personal information. This Privacy Policy explains what we collect, why we collect it, how we use it, and your rights. Please read it carefully before using our Platform.
Notice at Collection (California Civil Code § 1798.100(b)). At or before the point at which we collect your personal information, we provide you with the following notice. We collect: identifiers; commercial information; internet/network activity; geolocation data; sensory data (photos); professional information (Hosts/Sellers); inferences; and the categories of sensitive personal information described in Section 2.4. We use these categories for the purposes described in Section 3 and retain them for the periods described in Section 5. We do not sell personal information; we may share certain information for cross-context behavioral advertising as described in Section 4.5. To opt out, follow the instructions in Section 12.
Full Policy
Click any section below to read the full details.
Introduction And Scope
This Privacy Policy ('Policy') describes the privacy practices of Look Who's Outdoors LLC ('LWO,' 'we,' 'us,' or 'our'), a Texas limited liability company (EIN: 83-1356603), with registered offices at 110 N. Akard Street #1036, Dallas, TX 75201, United States, with respect to personal information collected through the Look Who's Outdoors website at https://lookwhosoutdoors.com, the Look Who's Outdoors mobile application, and all associated services (collectively, the 'Platform'). LOOK WHO'S OUTDOORS™ is a trademark of Look Who's Outdoors LLC, used in commerce in connection with social networking platform services and outdoor gear products and marketplace services.
This Policy applies to all users of the Platform, including Adventurers, Hosts, Sellers, and visitors. It does not apply to third-party websites, applications, or services that may be linked to or from the Platform; those services are governed by their own privacy policies.
The Platform is intended for use by residents of the United States. We do not actively market to or accept users from the European Union or the United Kingdom. If you are located in the European Economic Area, the United Kingdom, or Switzerland, you are not authorized to use the Platform; we will, upon learning of your residence in those regions, deactivate your account and delete your personal data, except as required by law. Users outside the United States access the Platform at their own risk, and LWO makes no representation that the Platform complies with the laws of any jurisdiction other than the United States.
California residents have additional rights under the California Consumer Privacy Act ('CCPA') and the California Privacy Rights Act ('CPRA'), which are described in Section 12 of this Policy. Residents of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Florida, Iowa, Indiana, Tennessee, Delaware, New Jersey, New Hampshire, Minnesota, Maryland, and other U.S. states with comprehensive privacy laws have additional rights described in Section 12.
Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Create an account: full name, email address, phone number, date of birth, and account credentials (username and password).
- Complete identity verification (Hosts and Sellers): government-issued identification documents and, where required, a selfie photograph for identity confirmation.
- Upload a profile photograph (optional).
- Create an Event listing (Hosts): event title, description, location, date, time, pricing, photographs, and associated Stripe Connect account details.
- List Products (Sellers): product name, description, photographs, pricing, shipping information, and associated Stripe Connect account details.
- Book an Event or purchase a Product: billing information, delivery address, ticket-holder details (name, age group), and payment details processed by Stripe.
- Communicate via in-app messaging or contact support: message content, timestamps, and associated account information.
- Subscribe to marketing communications: email address and communication preferences.
2.2 Information We Collect Automatically
When you use the Platform, we automatically collect certain technical and usage information, including:
- Device information: device type, operating system and version, unique device identifiers (including, on iOS devices, the Identifier for Advertisers ('IDFA') and, on Android devices, the Google Advertising ID ('GAID')), and mobile network information.
- Log data: IP address, browser type and version, referring URL, pages or screens viewed, time and date of access, and error logs.
- Location data: by default, we collect city-level location to display nearby Events. With your express consent, we may collect precise GPS location data when the App is open and active, for the purpose of surfacing Events near your current location. You may revoke location permission at any time through your device settings.
- App permissions: the App may request access to your camera and photo library (for profile photos, event images, product listings, and identity verification) and push notifications (for booking confirmations, Event updates, and promotional communications). Microphone access may be requested if required for specific features. You may revoke any permission at any time through your device settings.
- Usage and analytics data: features accessed, Events viewed, searches performed, clicks, and interaction patterns, collected via Google Analytics and/or Firebase Analytics.
- Crash and performance data: application errors, performance metrics, and diagnostic information, collected via Firebase Crashlytics or similar tools.
2.3 Information from Third Parties
We may receive information about you from:
- Stripe: transaction data, payment method details (card type and last four digits), payout information, dispute notifications, and tax calculation data (used by Stripe Tax to compute the applicable Texas sales tax of approximately 8.25% on taxable transactions), as described in Stripe's Privacy Policy at https://stripe.com/privacy.
- Marketing and advertising partners: Meta Pixel, Google Ads, and similar tools may provide aggregated audience and conversion data to help us understand the effectiveness of our marketing.
- App Tracking Transparency (iOS): on iOS devices, we will request your permission before tracking your activity across third-party apps and websites, in compliance with Apple's App Tracking Transparency framework.
2.4 Sensitive Personal Information
We collect the following categories of 'sensitive personal information' as defined under California Civil Code § 1798.140(ae) and analogous state laws: (a) government-issued identification numbers (driver's license, state ID, passport) for identity verification of Hosts and Sellers; (b) account credentials (username and password) in combination with credentials providing account access; (c) precise geolocation data (only with your express permission); and (d) biometric identifiers, where you provide a selfie for identity verification (collected and processed only by our verification vendor and not retained by LWO beyond the verification confirmation). We use sensitive personal information solely for the purposes for which it was collected (identity verification, account security, and Platform operation) and do not use it to infer characteristics about you. You may direct us to limit our use of sensitive personal information as described in Section 12.
How We Use Your Information
We use the information we collect for the following purposes:
- Account Management — Creating, maintaining, and authenticating your account; verifying your identity; communicating account-related information.
- Platform Operations — Processing bookings and purchases; facilitating payments via Stripe; issuing and validating QR code tickets; enabling in-app messaging.
- Host & Seller Verification — Conducting identity verification checks; issuing Verified Badge status; maintaining compliance with our verification requirements.
- Safety & Fraud Prevention — Monitoring for fraudulent, abusive, or prohibited activity; investigating disputes; enforcing our policies; protecting the security of the Platform.
- Communications — Sending transactional emails (booking confirmations, receipts, dispute updates); sending service notifications; responding to support requests.
- Marketing (with consent) — Sending promotional emails, newsletters, and in-app notifications where you have opted in; personalising content and recommendations. You may opt out at any time. For users in jurisdictions requiring opt-in consent (including the EU/EEA, UK, California for sensitive PI, and where required by state law), marketing emails are sent only to users who have affirmatively opted in. For all others, you may opt out using the unsubscribe link in any marketing email or by updating preferences in the App.
- Analytics & Improvement — Understanding how users interact with the Platform; identifying and fixing bugs; improving features and user experience.
- Legal Compliance — Complying with applicable laws, regulations, court orders, and legal processes; enforcing our Terms; protecting our legal rights.
- AI & Automation — Using automated systems for content recommendations, fraud detection, and content moderation. Automated decisions that significantly affect you are subject to human review upon request.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:
4.1 With Hosts and Sellers
When you book an Event, the Host receives your name, ticket-holder details, and contact information necessary to manage the Event. Hosts and Sellers are contractually prohibited from using your personal information for any purpose other than fulfilling your booking or order, are required to delete your personal information upon completion of the transaction (subject to legal-retention exceptions), and may not sell, share, retain, use, or disclose your personal information for any other purpose, including for their own marketing or for cross-context behavioral advertising. These restrictions are imposed via the Host Agreement and Seller Agreement, which include the contractual protections required by California Civil Code § 1798.140(ag) (service provider/contractor terms) and analogous state laws. When you purchase a Product, the Seller receives your name, delivery address, and order details necessary to fulfil the order.
4.2 With Service Providers
We share personal information with trusted third-party service providers who assist in operating the Platform, subject to confidentiality obligations:
- Payment Processing: Stripe, Inc. (see Stripe's Privacy Policy at https://stripe.com/privacy). Transaction data shared with Stripe includes payment amounts, item descriptions, and tax calculation data required for Stripe Tax to compute the applicable Texas sales tax rate at checkout.
- Cloud Infrastructure: Amazon Web Services, Inc. (AWS), hosted in United States regions.
- Analytics: Google Analytics, Firebase Analytics.
- Crash Reporting: Firebase Crashlytics (or similar).
- Email Delivery: SendGrid (or similar transactional email service).
- Customer Support: Email-based support; may integrate Zendesk, Intercom, or similar tools.
- Marketing: Meta Pixel, Google Ads, and similar advertising platforms (aggregated data only, subject to your consent preferences).
- Shipping: USPS (for label generation and order tracking for Seller fulfilment).
4.3 For Legal and Safety Purposes
We may disclose personal information if we believe in good faith that such disclosure is necessary to: (a) comply with a legal obligation, subpoena, court order, or regulatory requirement; (b) protect the rights, property, or safety of LWO, its users, or the public; (c) detect, prevent, or address fraud, security, or technical issues; or (d) enforce our Terms.
4.4 Business Transfers
In the event of a merger, acquisition, reorganisation, sale of assets, or bankruptcy involving LWO, your personal information may be transferred to the acquiring entity as part of that transaction. We will provide notice before your personal information is transferred and becomes subject to a different privacy policy.
4.5 No Sale; Treatment of Cross-Context Behavioral Advertising
LWO does not sell personal information for monetary consideration. However, LWO's use of the Meta Pixel, Google Ads conversion tracking, and similar third-party advertising technologies may constitute 'sharing' of personal information for cross-context behavioral advertising under the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, and other state laws that include such activities within the definition of 'sale' or 'targeted advertising.' We provide you with a 'Do Not Sell or Share My Personal Information' link in the Platform footer and honor the Global Privacy Control (GPC) and other recognized opt-out preference signals as a valid opt-out request when received from your browser. We do not knowingly sell or share for cross-context behavioral advertising the personal information of consumers under 16 without affirmative authorization (opt-in by the consumer if 13–15, or by the parent if under 13).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, to provide the Platform to you, and to comply with applicable legal obligations. Specific retention periods include:
- Active accounts: personal information is retained for the duration of your account.
- Deleted accounts: personal information is retained for up to ninety (90) days following account deletion, after which it is deleted or anonymised, unless LWO is required to retain it for longer pursuant to applicable legal obligations, dispute resolution, or law enforcement requirements.
- Transaction records: payment and transaction records may be retained for up to seven (7) years for tax, accounting, and legal compliance purposes.
- Legal holds: data subject to a legal hold, litigation, or regulatory investigation will be retained for the duration of such proceedings.
- Identity verification data (government ID, selfie): retained only for the duration of the verification process and for ninety (90) days thereafter, after which the underlying images are deleted; only the verification confirmation status is retained for the life of the account.
- Marketing communications data: retained until you unsubscribe or three (3) years of inactivity, whichever is earlier.
Data Security
We implement commercially reasonable technical, administrative, and physical safeguards designed to protect personal information against unauthorised access, disclosure, alteration, and destruction. User data is hosted on Amazon Web Services (AWS) infrastructure in the United States, which employs industry-standard security measures.
Payment card information is processed exclusively by Stripe and is not stored by LWO. All data transmission between your device and the Platform is encrypted using industry-standard Transport Layer Security (TLS) protocols.
Notwithstanding these safeguards, no method of transmission over the internet or method of electronic storage is one hundred percent (100%) secure. We cannot guarantee the absolute security of your personal information, and you use the Platform at your own risk. In the event of a data breach that affects your personal information, we will notify you in accordance with applicable law. Notification will be made without unreasonable delay and, in any event, within the timeframes required by applicable state breach notification laws (typically thirty (30) to sixty (60) days, with no later than thirty (30) days under Texas Business & Commerce Code § 521.053 and many other state statutes), to the extent required by such laws. We will also notify state attorneys general and consumer reporting agencies as required by law.
Cookies And Tracking Technologies
The Platform uses cookies and similar tracking technologies as described in our Cookie Policy, which is incorporated herein by reference. You may manage your cookie preferences through the consent banner displayed on the website. For more information, please see our Cookie Policy.
Children's Privacy
The Platform is not directed to children under thirteen (13). We do not knowingly collect, sell, share, retain, use, or disclose personal information from children under thirteen (13) without verifiable parental consent as required by the Children's Online Privacy Protection Act of 1998 ('COPPA'), 15 U.S.C. §§ 6501–6506, and its implementing regulations at 16 C.F.R. Part 312.
If we learn that we have collected personal information from a child under thirteen (13) without verifiable parental consent, we will delete that information promptly. Parents or legal guardians who believe their child has provided personal information to us without authorization should contact [email protected] so that we can investigate and, if appropriate, delete the information.
For users between the ages of thirteen (13) and seventeen (17): (a) we collect only the personal information necessary to provide core Platform features; (b) we do not knowingly sell or share their personal information for cross-context behavioral advertising or targeted advertising, and we do not engage in profiling that produces legal or similarly significant effects, in compliance with California Civil Code § 1798.120(c) (consent required for sale/sharing of consumers ages 13–15) and analogous laws in Colorado, Connecticut, Maryland, Minnesota, and other states; (c) we do not process their data in a manner that constitutes a 'high-risk' processing activity for minors under Maryland's Age-Appropriate Design Code (Md. Code Com. Law § 14-4607) or California's Age-Appropriate Design Code (Cal. Civ. Code §§ 1798.99.28 et seq., as it may be enforced); and (d) we do not direct addictive features, push notifications, or social-media-style features at minors in a manner prohibited by California SB 976 (the Protecting Our Kids from Social Media Addiction Act). Where state law requires affirmative parental consent for users under eighteen (18) (e.g., Tennessee SB 396, Texas SCOPE Act § 509.052), we obtain that consent at registration or, where notified after registration, suspend the minor's access pending verifiable parental consent.
Third-Party Links And Integrations
The Platform may contain links to third-party websites and integrations with third-party services (including Stripe, USPS, Google, and Meta). These third parties operate under their own privacy policies, which we encourage you to review. LWO is not responsible for the privacy practices of any third party.
Automated Decision-Making And Profiling
LWO may use automated systems for content recommendations, search ranking, fraud detection, and content moderation. We do not currently make decisions based solely on automated processing that produce legal effects or similarly significant effects on you. Where an automated process materially contributes to a decision that significantly affects you (for example, automated suspension or termination of an account based on suspected fraud), you have the right, on request to [email protected], to: (a) be informed of the existence of, and meaningful information about the logic involved in, the automated processing; (b) request human review of the decision; (c) express your point of view; and (d) contest the decision. We will provide a substantive response within forty-five (45) days of receipt of a verifiable request, with one extension of up to forty-five (45) additional days where reasonably necessary. These rights are provided to all U.S. users in addition to any rights afforded under California Civil Code § 1798.185(a)(16) (CPRA ADMT regulations, when finalized), Colorado Privacy Act § 6-1-1306(1)(a), Connecticut Data Privacy Act § 42-518, and analogous state laws.
Data Portability
You have the right to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format (such as JSON, CSV, or PDF). To request a portable copy of your personal information, contact [email protected]. We will respond within forty-five (45) days, with one extension of up to forty-five (45) additional days where reasonably necessary. We will not charge a fee for the first request in any twelve (12) month period; subsequent requests within the same period may be subject to a reasonable cost-based fee where permitted by law.
California Resident Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, the business or commercial purpose for collecting it, and the categories of third parties with whom we have shared it.
- Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where retention is required for legal compliance or to complete a transaction).
- Right to Correct: You have the right to request correction of inaccurate personal information we hold about you.
- Right to Opt-Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioural advertising. If our practices change, we will provide a "Do Not Sell or Share My Personal Information" mechanism.
- Right to Limit Use of Sensitive Personal Information: You have the right to limit our use of sensitive personal information to purposes necessary to provide the Platform's core services.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
- Right to Opt-Out of Automated Decision-Making and Profiling: You have the right, where applicable under the California Privacy Protection Agency's automated decision-making technology regulations (when finalized), to opt out of the use of automated decision-making technology that produces legal or similarly significant effects.
- Right to Designate an Authorized Agent: You may designate an authorized agent to submit requests on your behalf. We will require: (i) signed written permission demonstrating the agent's authority, OR a power of attorney under California Probate Code §§ 4000–4465; AND (ii) verification of your own identity directly with us. Authorized agent requests should be submitted to [email protected].
- Notice of Right to Limit Use of Sensitive PI: Where applicable, we provide a 'Limit the Use of My Sensitive Personal Information' link in the Platform footer.
- Methods to Submit Requests: You may submit a verifiable consumer request by (i) emailing [email protected]; OR (ii) submitting a request through the privacy preferences portal in your account settings; OR (iii) calling our toll-free privacy line at [PHONE NUMBER TO BE PROVISIONED].
To exercise any of the above rights, please submit a verifiable consumer request to [email protected]. We will respond within forty-five (45) days, with a possible extension of an additional forty-five (45) days where reasonably necessary.
12.1 California 'Shine the Light' Disclosure (Civil Code § 1798.83)
California residents may request, no more than once per calendar year, information regarding LWO's disclosure of personal information to third parties for those third parties' own direct marketing purposes during the prior calendar year. To make such a request, contact [email protected] with the subject 'Shine the Light Request.' LWO does not currently disclose personal information to third parties for those third parties' direct marketing purposes.
12.2 Twelve-Month Disclosure Metrics
During the twelve (12) months preceding the Last Updated date of this Policy, LWO has received, complied with (in whole or in part), or denied the following number of consumer requests under California law: [Right to Know: —; Right to Delete: —; Right to Correct: —; Right to Opt-Out: —; Right to Limit Sensitive PI: —; Median response time: — days]. The current metrics will be updated annually.
Your Rights And Choices (All Users)
13.1 Universal Rights
Regardless of your location, you have the following rights with respect to your personal information:
- Access and Correction: You may access and update your personal information through your account settings at any time. For information not accessible through account settings, contact [email protected].
- Account Deletion: You may request deletion of your account through account settings or by contacting [email protected]. Following deletion, we retain your data for up to ninety (90) days as described in Section 5.
- Marketing Opt-Out: You may opt out of marketing emails at any time by clicking the "Unsubscribe" link in any marketing email, or by updating your notification preferences in the App.
- Push Notification Opt-Out: You may disable push notifications at any time through your device settings.
- Location Opt-Out: You may revoke location access at any time through your device settings. Revoking precise location access may limit certain nearby-event features.
- Camera and Photo Library: You may revoke camera and photo library access through your device settings. Doing so will limit your ability to upload profile photos, event images, or product listings.
13.2 State-Specific Rights
Residents of the following states have additional rights under their state comprehensive privacy laws. To exercise any of these rights, contact [email protected] from the email associated with your account.
- Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Iowa, Tennessee, Indiana, Delaware, New Jersey, New Hampshire, Minnesota, Maryland, Rhode Island (as their respective comprehensive privacy laws come into effect): rights to access, correct, delete, and obtain a portable copy of personal information; rights to opt out of (1) the sale of personal information, (2) targeted advertising, and (3) profiling in furtherance of decisions that produce legal or similarly significant effects; right to appeal a denial of a privacy request (LWO will provide a written response within 45 to 60 days as required by the applicable statute, including the reasons for the appeal decision and the consumer's right to contact the state attorney general).
- Texas Data Privacy and Security Act (Tex. Bus. & Com. Code §§ 541.001 et seq., effective July 1, 2024): Texas residents have rights to access, correct, delete, port, and opt out of the sale or targeted advertising or profiling of their personal data. Texas requires the following statutorily-prescribed notice: 'NOTICE: We may sell your sensitive personal data.' LWO does not sell sensitive personal data; accordingly, this notice does not apply. LWO does not sell personal data; accordingly, the corresponding 'NOTICE: We may sell your biometric personal data' is also inapplicable.
- Nevada (NRS § 603A.340): Nevada residents have the right to direct LWO not to sell certain covered personal information for monetary consideration. Submit Nevada opt-out requests to [email protected].
- Washington 'My Health My Data' Act (Wash. Rev. Code §§ 19.373.005 et seq.): To the extent we process 'consumer health data' as defined by the Act, Washington consumers have rights of access, deletion, and a right to withdraw consent. We do not knowingly process consumer health data; we do collect health-related representations submitted by Hosts and Adventurers in connection with Event participation, and we treat such information as sensitive personal information.
- Florida Digital Bill of Rights (Fla. Stat. §§ 501.701 et seq.): applies to specified covered controllers; LWO does not currently meet the FDBR's revenue threshold but provides Florida residents with the rights described above on a voluntary basis.
- Right to Appeal (CO, CT, VA, OR, MT, IA, TN, IN, DE, NJ, NH, MN, MD): If we deny your privacy request, you may appeal that decision by replying to our written denial within 45 days. We will respond to your appeal within 45 days. If your appeal is denied, you may submit a complaint to your state attorney general.
Changes To This Policy
We reserve the right to update this Privacy Policy at any time. Material changes will be communicated to registered users via email or in-app notification at least fourteen (14) days before taking effect. The "Last Updated" date at the top of this Policy reflects the date of the most recent revision. Prior versions of this Policy are available upon request to [email protected]. Your continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
- Privacy Contact: Look Who's Outdoors LLC — Privacy Team
- Registered Address: 110 N. Akard Street #1036, Dallas, TX 75201, United States
- Email: [email protected]
- Privacy Officer / DPO: We have designated Khamra Echols as the individual responsible for privacy compliance. Inquiries may be directed to [email protected].
- Support: [email protected]
- Website: https://lookwhosoutdoors.com
- State of Incorporation: Texas, United States
Have Questions?
Our Privacy Team is here to help.
Access, correction, deletion, and opt-out requests.
For legal and compliance inquiries.
For general platform support.