An Interview with our Founder

What is the purpose of Look Who's Outdoors?

Look Who's Outdoors is a platform or bubble where outdoor is the center. And in this center, we share with each other memorable moments, adventures, outdoor interests, and ventures. I felt this platform was deeply necessary because there isn't a place where we can go to get the total outdoor experience and collaborate with others while doing it. I have always had a strong connection to outdoors, nature, and animals. Having spent most of my life as an athlete playing sports, no one really suspected the depth of my love for outdoors. Mudding, Biking, Hunting, Camping, Car Racing, Horse Riding, Rodeo, and Trail Riding, can't say there's much about outdoors I don't enjoy and I've met a lot of unforgettable people doing it!

What is your ultimate goal with Look Who's Outdoors?

It really goes back to personal experiences. No one ever considered me to be an Outdoor girl, but in short time around me, a person will know that I am a super fan of Outdoors. The name Look Who's Outdoors is definitely by NO MISTAKE! I want to eliminate people's fixations on who the typical outdoor person is and what's a typical outdoor experience. And this bubble will be a world of Authentic expressions from people young and old, different races and ethnicities, with different joys and hobbies...that will leave you thinking, "Wow, LOOK at this person, I never would've thought!" Bring people together, one laugh, and one smile at a Time!

What purpose does the owl serve with the brand Look Who's Outdoors?

The Owl eyes serve a very meaningful role. Remember, earlier I told you the ultimate goal of L.W.O. is being a center to stir authentic dialogue and expression? Well, that's exactly what happened in coming up with a meaningful LOGO concept with a talented artist! If you spell the acronym L.W.O. backward, you get OWL. Take it a step further, research characteristics of an OWL, you will find that the OWL is known for its incredible vision and can rotate its head at a 270-degree angle capturing almost everything around them without moving an inch. This is exactly what Look Who's Outdoors is in animal form. No credit to me, just the bubble that inspired it!

-Khamra Echols